As an associate at Business Sweden’s Toronto office, Caleb Chapman works on multinational projects together with colleagues from all over the world.
From a small Canadian village of just 2000 people Caleb Chapman’s interest for international business quickly grew when he did an exchange year at a high school in Jönköping, Sweden in 2010. It was also around this time that he began following the work of Exportrådet, which is now Business Sweden – a global organization that helps Swedish companies increase their international revenue as well as bring foreign strategic investments to Sweden.
– Already back then, I had the feeling that they could offer the international career that I wanted. At the time I didn’t see how it would all fit together, but it all ended up working out, and after graduating from university and working various roles in enterprise resource planning and economic research I joined Business Sweden as an Associate in Toronto.
What do you do as an associate at Business Sweden?
– In addition to supporting on a multitude of projects as an Associate, I’m also our Food, Beverage and Retail Industry Advisor, which means that I have a specialized portfolio that is geared towards consumer product goods. A significant focus of my work is our project “Try Swedish” – an assignment that was given to Business Sweden to help Swedish food and beverage companies to increase their international revenue with a select focus on various high-potential global markets, including Canada.
Tell us about a project that you have worked on!
– One of the first projects that I was heavily involved in was with a Swedish company who sells scientific instruments. We completed a thorough market analysis where we first spoke to end consumers in Canada to discover the pain points that current suppliers in the country were missing out on. By interviewing the local consumers, we were able to find the hidden strengths that the Swedish product could take advantage of. It was a challenging project since it meant that we had to be very thorough in our interviews and attentively consider the numerous market entry strategies – but it was also gratifying because the company is currently undergoing distribution negotiations with their Canadian partner. I am also very proud to say that although our project with this company is over we are continuing to offer them sales support and I am representing them as a local agent here in Canada.
What do you enjoy the most about your job?
– My favorite thing is being able to support Swedish companies and work towards Sweden, but at the same time all whilst being in Canada. Having that cross-border experience is phenomenal. I also love that I get to work with colleagues from places like San Francisco, London, Singapore, Tokyo and Seoul on multinational projects like Try Swedish. It is such an experience, and as a globalist, it is so rewarding to work internationally.
Text: Sara Schedin
Business Sweden’s purpose is to help Swedish companies grow global sales and international companies invest and expand in Sweden. We offer our customers strategic advice and hands-on support. Business Sweden has offices with both Swedish and native consultants in nearly 50 of the world’s most interesting markets, and can, therefore, offer an international, flexible and interesting work environment.
Number of employees: 500 globally and 130 in Sweden.
Read more: http://www.business-sweden.se
Education: Bachelor of Commerce, Ryerson University, gruaduation 2017.
What makes you proud of working at Business Sweden?
“The collaboration that we do. Being able to collaborate with people from all kinds of different backgrounds, both internally at Business Sweden and with our clients. I found that very rewarding and I’m very proud of saying that I work that way.”