Volvo Cars attracts talent through its higher purpose

Photo: Julia Sjöberg

Volvo Cars are in the middle of an exciting transformation from a traditional car manufacturer to a global mobility company. As an employee, you’ll help to lead the development of the industry while making our roads safer.

Volvo Cars’ has expressly focused on people since the company was founded almost a century ago. The company has a strong legacy of clear values that permeate the entire organization. To make it easy for employees to understand how they can get involved and contribute, two general objectives for the business have been established – develop innovative products, and be an attractive employer.
“Innovation and job satisfaction come about when we give our employees the right conditions when we work together, and through our curiosity. Consequently, the two goals are interdependent and demonstrate the importance of working to strengthen our brand as an employer. An attractive employer brand must be built from inside and out,” explains Malin Perlander Molén, Director Global Employer Branding and Talent Attraction.

External ambassadors
– Volvo Cars not only has internal ambassadors, but there is also huge interest in the company and its products outside of their typical audiences. The company’s career page and LinkedIn page have an increasing number of followers. “We’re proud to have so many followers. In a global company with four home markets and employees in more than 30 countries, our employer brand is globally cohesive but also adapted to local needs. We’re constantly finding new ways to reach new audiences, spread our purpose, and create strong ambassadors. In these efforts, we use both physical and digital channels, and work proactively and directly.”

”I arrive at work each day feeling proud and dedicated."

“We’re leading development”
– The huge interest in the company stems from its transformation from just producing and selling cars to now also offering customers the opportunity to drive a Volvo by way of a lease or subscription. The company is also at the forefront of digital solutions that make people’s day-to-day lives easier. “We’re leading the development of the industry, which means we stand out from the crowd. In the tough competition for customers and skills, we have to highlight what makes us different from others and attract audiences that haven’t previously seen the car industry as their industry. At Volvo, our employees help to create a safe car experience while improving the environment and simplifying people’s day-to-day lives.”

Test driving new products
– In addition to focusing on how Volvo Cars are perceived externally, Malin believes that it is important to build pride internally through various activities. Before launching new cars, for example, employees always get to drive the products first, which is one of many initiatives that she finds creates job satisfaction. “You have to feel as though as you are seen, and that you have what you need to do your best. We involve our employees by way of our flat and collaborative organization. For me, this is a big reason why I arrive at work each day feeling proud and dedicated.”/p>


Text: Sara Schedin

Volvo Cars

Our people are creating the next generation of premium cars for customers that value innovative ways to move and connect. We are guided by a vision that by 2020 no one should be killed or seriously injured by a new Volvo and are preparing to put 1 million electrified vehicles on the roads by 2025.

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Malin Perlander Molén

Job titel: Director Global Employer Branding and Talent Attraction.

Education: Personal Administration programme majoring in organisational psychology, University of Gothenburg, graduated 2001.

If you were going on a roadtrip, where would you go and with whom? ““ “A trip to South Africa and a safari ride with my husband and two daughters. In a new XC40, of course!””


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